Setting up of Atmannirbhar Bharat Centre Design (ABCD)a t L1-Barrack,Red fort Delhi.
Founders / Partners
State Bank Of India (SBI)-NCF-IGNCA
Project Name
Setting up of Atmannirbhar Bharat Centre Design (ABCD) at L1-Barrack Red fort Delhi.
MOU Signed on
28-01-2022
Project Description
The overall vision for the project is for the GI showcase at the ABCD Center to serve as a platform for creative collaborations in the following ways –
To showcase the most unique GI crafts of India and also potential GI that deserve a platform exemplary of Atmanirbhar Bharat.
To represent rare and dying crafts from all parts of India for their traditional skills and practices.
To provide the craft economy and related communities a boost through profitable collaborations.
To facilitate innovative and resourceful collaborations between master artisans, designers, producers, and buyers.
To establish a network of creative individuals and communities to empower the creative economy of India.
To create a retail brand known for its exclusivity both nationally and internationally.
To innovate and co-create a product, publication, exhibition, performance, or experience for the Indian and international markets.
To introduce cost-effective and sustainable technologies for the exploitation of market niches offering distinctly higher value realization.
To create an ecosystem that puts the artists, craftsmen, and producers of GI products at the center of a vibrant, interactive, experiential, and creative component.
To bring together different stakeholders to collaborate and build solutions to pressing social or business challenges.
To facilitate a multidisciplinary approach celebrating indigenous cuisine, music, and dance traditions.
To research and document to ensure accurate archiving of the GI stories.
To disseminate the value of these exhibits through public outreach strategies.
